facebook twitter instagram linkedin google youtube vimeo tumblr yelp rss email podcast phone blog search brokercheck brokercheck Play Pause

About Great Lakes

Wealth Advisors

My Approach to Your Financial Journey

Welcome to my practice, a place where personal attention and professional financial planning converge to meet your unique needs. Here, I offer a comprehensive array of services including in-depth financial analysis, strategic estate planning, and retirement income planning. My aim is to assist you in both accumulating and preserving wealth with long-term, sustainable strategies.

The cornerstone of our working relationship is trust, informed advice, and a commitment to service tailored specifically for you. My method is straightforward: listen, understand, and then act. By truly hearing your financial aspirations and grasping the nuances of your situation, I am able to devise and implement strategies that align closely with your goals.

In partnership with Cetera Advisor Networks, LLC, I am afforded the latest in financial technology and insights, empowering me to navigate you towards your financial destinations with precision and care.

I value the opportunity to connect with you online but believe firmly in the power of face-to-face interactions to foster a deeper understanding of your financial landscape and ambitions. I encourage you to reach out for a personal consultation, where we can discuss how to turn your financial dreams into reality.

Meet The Team

Alan Fischer, AAMS

Senior Wealth Manager


Hello, I'm Alan Fischer.

Becoming a financial advisor 18 years ago was the catalyst for my deep dive into the world of investing. It's since been an enriching journey of navigating the intricacies of the financial landscape, guiding clients with insight and integrity. I've dedicated my career to understanding the complexities of financial risk and crafting strategies to minimize their impact. My mission? To empower you with the clarity and confidence needed to manage your wealth, no matter where life takes you. Whether it's estate planning, insurance, wealth management, or beyond, I'm here to guide you through each step.

My approach is simple: listen, understand, and then act. I believe that by truly understanding your unique needs and aspirations, I can tailor solutions that not only help you meet your financial goals but also resonate with your lifestyle. It's this belief that has enabled me to successfully work with investors across multiple states, ensuring a seamless advisory experience regardless of where you call home.

Away from the world of finance, I'm an avid outdoorsman. Archery, hunting, and fishing are not just hobbies for me; they are a way of life that keeps me grounded and connected to the beauty of nature. I'm proud to share that I have completed my turkey grand slam, a journey that took me across various states, each adventure bringing its own set of challenges and rewards. My support for the Packers, Brewers, and Badgers remains unwavering, cheering them on every season.

I'm also deeply invested in my community, actively participating in the Greater Brookfield Chamber of Commerce and The Idea Collective Small Business Incubator. These roles allow me to give back and support the growth of local businesses and entrepreneurs, fostering a vibrant community where ideas and innovation can thrive.

Let's embark on this financial journey together. With me by your side, you'll have a partner who understands your vision for the future and the know-how to make it a reality.

I earned a business degree from the University of Wisconsin-Whitewater.